We translated Vans ‘Classic Since Forever’ campaign into a global retail concept and lookbook extension that tapped into GenZ’s obsession with recycling trends.

Interactive installations featured ephemera from the Vans archives elevating its influence on music, culture, style through the decades.

A lookbook connected past to present, reimagining how trends from each decade could be reimagined for today and inviting GenZ to make Vans Classics their own.