SiDavis’s hometown of Houston was set to host the game of the season with its Founder, Beyonce, performing the halftime show. We were challenged to identify unique ways to bring the Houston community together to toast to the holiday and tune into the performance — with SirDavis in hand of course.

We developed a two-part strategy convening Houston Power Players for a VIP pre party in lead up to the game and scaling the impact with consumer-facing game-day viewing parties and seeding kits.

The VIP event convened leaders of industry across arts, culture, media and business and was designed to put the vibrant culture and heritage of Houston in the spotlight. The evening was complete with SirDavis pours, local culinary pairings, and musical performances by an iconic local DJ and Houston-based rapper Manelo who’s sets amplified the sonic history of Houston. This moment allowed us to build deep connections with tastemakers in our city and emphasize SirDavis’s position as a whisky for those who break barriers and craft new legacy.