As Genesis House creative AOR we wanted to create an innovative experience in the house that brought it’s Korean heritage to the forefront in a new context.

Guided by people’s growing desire to reconnect to wonders of nature, we set out to create a multi-floor journey that transports guests in the essence of Seoul’s Korean gardens. Tapping into their symbolism as a place of harmony, regeneration, and transformation.

We engaged acclaimed celebrity florist, Jeff Leatham, to co-create the experience, blending his physical florals with immersive digital content, resulting in his first-ever digital experience.

The installation was commemorated with a VIP opening attended by Leatham’s network of celebrity and tastemaker friends at the forefront of design, fashion, and innovaiton.