Precision Run embodies the rebel runners spirit. To activate real runners around its vision, I partnered with the Equinox team to create a community program and profile series celebrating runners who break the mold.

We identified, interviewed, and profiled dynamic New York City runners like cannabis athlete and Rage and Release Founder, Thai Richards and recovering addict and record breaking road runner, Leigh Gerson.

Rebel Runners were invited to host exclusive runs in the Flatiron studio, introducing their street running communities to the science backed training of Precision Run.