A daytime festival helps Gen Z reconnect to themselves and one another.
Eventbrite announced a major, multi-year commitment to help relieve the epidemic of social isolation among young people through research, policy work, partnership with nonprofits and programs to support social connection.
As a first step in this commitment, we partnered with Eventbrite and Lady Gaga’s Born This Way Foundation to launch Re.Mixers, a series of daytime festivals designed to destigmatize mental health challenges and foster connected amongst young people.
The festivals were hosted alongside Lady Gaga’s Chromatica Ball summer tour stops. We engaged local nonprofits as well as Eventbrite event creators to curate a series of workshops, talks, and mental health resources that promote collective wellness through collective joy.
Role
Senior Strategist
Agency
Imprint Projects
Client
Eventbrite & Born This Way Foundation