Gap set out to create a holiday ritual—one that would become a moment people look forward to year after year.

We identified music as the love language of the season, and giving as a creative act—one that gains new meaning and magic when shared. To bring this idea to life, we reimagined the holiday ritual itself, launching Give Your Gift as an annual platform that elevates everyday creators and invites them to share their gift on a global stage.

For Holiday 2026, we curated an abundant, multi-generational choir of voices from across the country, led by rising artist Sienna Spiro. Together, they reimagined Miley Cyrus’s The Climb—transforming a familiar anthem into a collective expression of enduring possibility.

The result was a shared moment of inspiration, connection, and hope—bringing community together to light the way forward, and inviting everyone to give their gift.