Donovan Mitchell teamed up with The Prisoner for an off-season wine training.
Wines complexity makes it equally intriguing and intimidating. Mastery requires the same level of dedication as mastering a sport. While NBA players have become the new wine aficionados, creating brands, shows, and experiences that flex their expertise, we rarely get a look inside their journey and the work they put in to transform from amateur to pro.
By pulling back the curtain on a beloved players journey, we are able to make understanding wine more accessible and inspire a new generation of sports fans to become wine connoisseurs.
To put this idea in action, we tapped Donovan Mitchell, a dedicated player looking to take newfound passion for pinots to the next level, to an off-season wine training at The Prisoner Wine’s winery in Napa. Where he was able to invest all the energy and passion typically saved the game into understanding the intricacies of palate, pairing ,and crafting the perfect blend,
Sharing the Love
The content from the training was edited into social-first cutdowns that were shared across The Prisoner wine and Donovan’s social channels in lead up to the NBA pre-season. To celebrate the completion of his training and flex his learnings Donovan hosted a dinner for his friends and basketball insiders in New York City where he worked alongside The Prisoner team to sommelier the event.
Role
Senior Strategist
Client
The Prisoner Wine
Agency
Matte Projects