Rosaluna creates a livestream radio for dance music lovers.
Rosaluna Mezcal launched during the pandemic but its Founders knew from the jump they wanted to engage the dancemusic community that inspired them to make mezcal in the first place.
To generate credibility in the music industry and support our favorite DJs during the pandemic, we launched High Note Radio, a series recorded around the globe and streamed live on Twitch bringing people from every corner of the world together to dance, sip, and vibe.
Echonomist Live from Psarolakas Beach, Greece
Golden Hour Live from Tulum, Mexico
Vanco Live from Brits, South Africa
The series laid a crucial foundation for the brand that later translated into activations at iiiPoints, Undercurrent Exhibit, La Luna, Coachella and beyond.
Role
Creative Strategist
Client
Rosaluna Mezcal
Agency
Studio Institute