The Arrivals x Highsnobiety team up for a collab puffer and field test in Iceland.
The Arrivals introduced a new tagline, Outwear for life #OutThere, representing two brand pillars: exploration and expression. To bring this concept to life through our new hero style, the AER puffer, we teamed up with Highsnobiety to create a limited-edition puffer at the intersection of mountain and street.
Once the design was complete, we set out to field test performance. The Arrivals and Highsnobiety invited a group of street style tastemakers to Iceland to hike Sólheimajökull glacier and capture a lifestyle campaign which was featured on Highsnobiety at launch.
#OutThere
Mountain x Street
The limited-edition puffer is a high-performance 500-fill jacket made from European goose down and water resistant nylon. It features a sleek gray body with tonal hardware, a removable hood, and cobalt blue should straps for an editorial pop.
After exploring Iceland and learning the impact climate change is having on the country and its renewable energy resources both brands decided to contribute a portion of produce sales to The Carbon Fund, a non-profit paving the way for a clean energy future.
Client
The Arrivals
Role
Brand Marketing Manager