Rosaluna brings the magic of mezcal to iiiPoints.

Founded by two dance music enthusiasts, we knew Rosaluna belonged at one of the most esteemed electronic music and arts festivals in the world.

iiiPoints Festival not only sets the standard for music programming, it calls the mezcal-loving capital of Miami its home.

Our ambition was to surprise and delight every festival goer with the magic of mezcal. We created two tasting experiences: a GA bar serving specialty Rosaluna cocktails and tarot card readings and a VIP mezcal paleta cart inviting late night music lovers to enjoy a refreshing treat with a mezcal twist.

Role
Creative Strategist

Client
Rosaluna

Agency
Studio Institute

Previous
Previous

Just Human Launch Campaign