Just Human makes unisex sunglasses that are innovative in both form and function—sustainably made from FSC reforested softwood trees with sport lens technology. The name is inspired by reconnecting humans with nature and embracing impefection.

I helped the founders develop a launch strategy complete with a digital campaign featuring New Yorkers revealing the naked truths about what makes them Just Human.

Beyond the campaign, I supported the Founders in launching their social channels, wrote copy for their website, and conducted media outreach which landed them features in Forbes and The Zoe Report.