97% of sneakers end up in a landfill and Thousand Fell wants to change that. Their sneakers are made to be recycled—so your old sneakers can become new sneakers again and again. 

They came to us to help them bring their brand to life across all channels. To generate excitement and intrigue around the product and its place in the circular economy we skipped the climate-shaming doom and gloom and developed a warm, welcoming, inclusive brand that appeals directly to a second-hand savvy, eco conscious generation.

Beyond the launch we helped to develop and realize key initiatives including a first-of-its kind recycling program coined Super Circle, a ‘Friend of the Future’ brand community, and an annual weeklong activation to inspire progress in the fashion industry called Circularity Week.